The NBA 2025–26 season tips off in just 60 days. For businesses, that means it’s time to shift from reactive planning to a proactive strategy that ensures every ticket drives measurable impact. Corporate tickets are more than just seats, they’re an investment in client relationships, sales growth, and brand visibility. The earlier companies prepare, the greater the return.

At Ticketnology, we help organizations turn their ticket inventory into a true business asset. Here’s how to start planning now.

1. Define Measurable Goals for Tickets

Before assigning tickets to clients or prospects, align them with your company’s broader objectives:

• Sales Enablement: Which opportunities are in late-stage cycles that could benefit from a face-to-face experience?
• Client Retention: Which high-value accounts should be prioritized for engagement this season?
• Employee Engagement: How can tickets be used to reward and motivate internal teams?
  
  

By setting KPIs, such as pipeline influence, account retention, or employee performance, tickets stop being a cost center and become a tool to achieve business outcomes.

2. Align Hospitality with Sales Cycles

NBA games run from October through April (plus playoffs), which means you have months of opportunities to create timely touchpoints. Map your sales cycles against the game calendar:

• Q4 closings: Use October–December games to accelerate deals.
• Q1 kickoffs: Host clients at January games to strengthen renewals and expansions.
• Playoff season: Position hospitality as an exclusive benefit for top-tier clients.
  
  

This alignment ensures every ticket supports business timing rather than being allocated ad hoc.

3. Build a Strategic Allocation Plan

One of the biggest challenges companies face is making sure tickets get into the right hands at the right time. Without a centralized system, tickets are often underutilized or misaligned with goals.

With Ticket Booth, companies can:

• Manage inventory: Centralize all ticket assets—season tickets, partials, and single games—in one platform.
  
  
• Drive ROI: Track usage, measure outcomes, and tie every ticket back to client or employee engagement metrics.

The result: higher utilization, stronger client experiences, and quantifiable impact.

4. Partner with Ticket Funds for Flexibility

Even with a plan, new opportunities will arise. A sudden prospect visit or executive in town might call for premium tickets at short notice. With Ticket Funds, companies gain access to a dedicated budget and account manager who can secure additional tickets seamlessly, ensuring no opportunity is missed.

Start Preparing Now

The countdown to the NBA 2025–26 season has already begun. Companies that wait until opening week risk scrambling for allocations, missing key opportunities, and leaving ROI on the table. Those who plan today—by setting goals, aligning tickets with sales cycles, and centralizing management—will see stronger relationships and measurable business outcomes all season long.

👉 Book a demo with Ticketnology today and see how Ticket Booth helps you plan early, manage inventory, and maximize ROI this NBA season.