Season tickets are an amazing opportunity for businesses to entertain clients and reward employees with unforgettable sports experiences.
However, season ticket rights can be difficult to understand, especially if you need to resell extra tickets. If you don’t go about the process the right way, you risk losing rights to the remainder of your season tickets, and you may even face a financial penalty.
Today, we’ll explain what season ticket rights entail, explore the restrictions associated with them, and provide valuable tips on how to sell tickets confidently while adhering to your favorite teams’ policies.
By understanding your rights and responsibilities, you can make the most of your season tickets and ensure your business’s ticketing strategy is successful, with no tickets going unsold.
What Are Season Ticket Rights?
Season ticket rights are contractual agreements between you (or your company) and a sports team, granting you the ability to attend every game of the season.
Season ticket rights often come with restrictions on how ticket holders can resell their tickets. These limitations aim to prevent scalpers and ticket resellers from taking advantage of the system.
One restriction teams frequently impose is the requirement to only sell season tickets through designated platforms, such as Ticketmaster. This restriction aims to control ticket reselling, but it can be a huge challenge for season ticket holders looking to sell their extra tickets for no profit at all.
Unfortunately, limiting potential buyers to specific platforms reduces the chances of a successful sale and may lead to unsold tickets (read: wasted money). Additionally, violating a team’s season ticket rights policy could incur penalties and jeopardize your remaining season tickets.
If you end up with extra tickets on your hands, this can be a huge problem. No one wants to lose out on their investment, especially when it comes to something as simple as reselling a single ticket.
Fortunately, there are a few ways you can avoid this fiasco altogether.
How to Successfully Navigate Season Ticket Rights
- Anticipate the Need to Sell: Acknowledge that you may not be able to attend every game, and at some point, you’ll likely need to sell some of your tickets. Be prepared for this eventuality and develop a reselling strategy ahead of time to ensure you don’t lose money on your investment.
- Review the Terms and Conditions: Before purchasing season tickets, carefully read the terms and conditions. Pay close attention to clauses related to ticket rights and resale restrictions. While you may not be able to change these policies, being cognizant of them in advance will help you determine if this investment is a good choice for you and your company.
- Consult Your Account Representative: Reach out to your account representative to clarify the resale policy associated with your season tickets. They can guide you through the process and provide valuable insights into your available options for ticket reselling.
- Season Ticket Holder Handbook: Check if the team or venue offers a season ticket holder handbook. This valuable resource often contains detailed information about season ticket rights.
Sell Your Extra Tickets With Confidence
Owning season tickets is a privilege that allows you to share unforgettable experiences with your network and employees. Embrace the fact that selling some of your tickets is a natural part of the process. By being proactive and taking the steps above, you can confidently navigate the ticketing landscape, ensuring a smooth and successful ticketing strategy that benefits your business.
While navigating the world of season ticket rights may seem daunting, understanding your rights and responsibilities is essential to making the most of your investment. By planning ahead, staying informed, and seeking guidance when needed, you can make the most of your season tickets and ensure a successful ticketing strategy.