In today’s competitive landscape, organizations are constantly looking for innovative ways to maximize the return on investment (ROI) from their assets. Season tickets are one such asset, yes an asset, often underutilized and mismanaged. At Ticketnology we are changing the game in how companies look at their season tickets. Over the last few years, we have helped companies maximize their tickets in ways that make sense for their ROI goals associated with the tickets. 

Background

A company with a robust portfolio of season tickets decided to explore selling a portion of their assets. With each game costing approximately $900, the goal was to sell 10 games to recoup $9,000. The company strategized on the schedule of events to sell, the teams playing and keeping their needs in mind. They did this with the assistance of their account manager from Ticketnology, before the season started to have the maximum options. 

The Ticketnology Solution

By utilizing Ticket Booth, the season ticket management platform and resale data from their account manager at Ticketnology, they selecting the most lucrative events for sale and removed them as available internally. A policy was set, that if for some reason an event did not sell within 24 hours of the game, the tickets would go back to the company and be used internally.

With Ticketnology’s support, the company successfully sold tickets for 10 carefully chosen events. The results were impressive:

• Revenue Generated: The company earned $15,000, significantly exceeding their initial goal of $9,000.
• Strategic Event Selection: The guidance from Ticketnology’s account manager was crucial in identifying key games that drove higher demand and pricing.

• Cost Coverage: The surplus revenue not only met the $9,000 target but also covered the company’s subscription fee for Ticketnology for the following year. The assets became a revenue generating item in multiple ways. 

Key Takeaways

1. Strategic Asset Management: Effective management of season tickets can transform them into a revenue-generating asset.
2. Expert Guidance: Partnering with experts like Ticketnology can provide valuable insights into market trends and strategic decision-making.
3. Revenue Optimization: Selecting the right events and optimizing ticket pricing are critical to maximizing ROI.
4. Cost Efficiency: Surplus revenue can offset costs, providing additional financial benefits and improving overall budget management.

A custom and strategic management of season tickets can deliver significant financial gains even outside of selling inventory. By leveraging expert guidance and technology, such as with Ticketnology, companies can not only meet but exceed their financial goals, ensuring cost efficiency and maximizing ROI. 

Contact Us

For more information on how Ticketnology can help your organization maximize the value of your season tickets, Let’s chat!