The Consignment Strategy That Works
Every company investing in live events knows the feeling: a few weeks before a big game or concert, you look at your ticket dashboard and realize some seats are still empty. Whether they were meant for clients who can’t make it, partners who didn’t confirm, or employees who simply forgot — those unused tickets represent more than just empty seats. They’re lost value, wasted budget, and missed opportunities.
But what if there was a way to turn those empty seats into revenue — without the hassle of manually reselling or tracking them?
Welcome to the Consignment Strategy.
Corporate ticket programs often involve large allocations across multiple teams, markets, and departments. It’s easy for some tickets to fall through the cracks. Studies show that up to 20% of corporate tickets go unused each year, meaning companies are potentially losing tens of thousands of dollars in unclaimed value.
Beyond the financial loss, unused tickets also distort data: ROI reports show inflated spend with no return, and engagement metrics fail to reflect the true impact of the company’s live event investments.
A consignment strategy solves this problem by giving companies the ability to resell unused tickets before the event, recovering part (or sometimes all) of their initial investment.
Instead of tickets expiring in an inbox, consignment platforms distribute them across multiple resale channels using dynamic pricing to maximize value based on real-time demand.
The result: no more empty seats, and no more wasted spend.
Many organizations now see consignment as a key part of their broader ticket management strategy. It not only reduces loss but also adds measurable ROI to entertainment budgets.
At Ticketnology, consignment works as an integrated layer of the platform. The system ensures every unused ticket is given a second chance to deliver value.
This approach has helped companies:
Reselling tickets is just one piece of the puzzle. A truly optimized ticket strategy connects financial performance with marketing impact — turning events into meaningful client experiences.
If you haven’t yet explored how your event assets can fuel client relationships, check out our related post:
👉 Turning Live Events into Powerful Touchpoints in Your ABM Strategy
It shows how tickets can go beyond entertainment to drive engagement and brand loyalty in key accounts.
Empty seats cost money. A consignment strategy protects your budget, maximizes your return, and ensures every ticket works as hard as you do.
Ready to see how consignment can work for your company?
👉 Book a demo with Ticketnology and discover how to recover value from every seat you own.
Looking for more information or want to schedule a free demo? Let’s chat!
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