Companies’ needs aren’t what they used to be, and demand for corporate season tickets has changed as a result. More companies than ever are choosing not to renew their traditional ticket packages, which are fraught with limitations and often yield poor ROI.

In this post, we’ll explain how season ticket demands have changed in the last few years and how venues have adapted. We’ll also explore how new, flexible ticketing options, when managed with intuitive software, can help you get the most out of your investment.

What Are Traditional Season Ticket Packages?

Traditional season ticket packages have been available for decades. Their contracts are very structured; buyers get a set number of seats (often in the same location) for every game in a season. They promise predictability; ticket holders know where they sit, how to navigate their corner of the venue, and what to expect at each game.

However, traditional season tickets offer very little customization. Let’s say the venue’s team is on a losing streak, and your employees and clients lose motivation to attend games. If you don’t fill your designated seats, your company also loses — you lose time navigating complicated third-party resale sites, and if you can’t resell those tickets, you lose money, too.

It’s no wonder many companies choose not to renew their season ticket contracts.

What Are Flexible Ticketing Options?

In 2019, to combat the loss of interest in traditional season ticket packages, many venues introduced flexible packages. Now, instead of receiving tickets to every game, corporations can handpick the games their employees and clients want to attend.

These flex plans, or flex packages, are cheaper than traditional season ticket packages, meaning they yield a better ROI for companies that know they won’t attend every game in a season.

Initially, these flex plans didn’t include premium seats, which deterred corporations looking to use tickets to wine and dine important clients. But when venues introduced premium seating to their flex options, companies quickly took advantage.

Now, companies are excited to purchase tickets. Instead of facing strict limitations, they have more ticketing choices than ever, which leads to better use rates and a higher ROI.

The Problem: Traditional Packages and Underutilization

As we explained above, traditional season ticket packages don’t always yield a high ROI. This was the case with one of our clients: a law firm that had several season contracts but low ticket use rates. Besides being frustrating, it was also an expensive problem.

When the firm’s contracts were set to expire, they opted not to renew their traditional season ticket packages. Although they valued corporate tickets, they were tired of wasting money. They knew there had to be a better way.

That’s when Ticketnology came in. We help companies save money and find tickets that align with their goals. This doesn’t mean abandoning tickets altogether. Instead, it means getting creative with what, when, and how you buy.

Shifting to Ticket Booth and Ticket Fund

When traditional season ticket packages no longer work, Ticketnology helps companies find alternatives.

When the law firm’s traditional packages expired, we encouraged them to purchase flex plans for their favorite venues. We also gave them a brand new way to manage those tickets.

First, we introduced Ticket Booth, our centralized, web-based ticket management solution, which employees and clients can use to request and approve corporate tickets.

With Ticket Booth, the law firm developed a streamlined approval process. Employees could use it to request tickets, and managers could easily track ticket use.

Next, we introduced the firm to Ticket Fund. This fund acts as a prepaid debit account in which organizations manage ticket purchases based on defined budgets. This way, they could review their spending history, calculate ROI, and stick to their budget.

What Results Can Companies Expect?

Moving from traditional season ticket packages to flex packages managed by hands-on software has several benefits:

• Funds are conveniently set aside. With Ticket Booth and Ticket Fund, event managers can better track existing funding. This transparency reduces overspend and wasted tickets, and it’s cheaper than signing expensive season contracts year after year.
• There’s one central system for managing event requests. Ticket requests and approvals come through one central channel. This replaces manual tracking, which is tedious and time-consuming.
• It fixes the “all or nothing” mindset. Companies don’t have to forsake all their events simply because traditional contracts no longer make sense. Hands-on ticket management provides more access to the tickets companies actually want. Plus, each company gets a dedicated concierge who can recommend upcoming events that align with the company’s goals.

New Process, Better Experiences

At Ticketnology, we ease the transition between traditional packages and flex plans. For example, our concierges can find premium seats in similar locations to previous packages. This minimizes the shock of the new ticketing plan, especially for attendees who’ve sat in those seats for years.

You want to treat your clients, partners, and employees to a great experience. Ticketnology’s dedicated concierges can help you achieve that goal.

Know Your Ticketing Options

At Ticketnology, we help clients realize they have choices. You don’t have to invest in traditional contracts, but you also don’t have to forsake event tickets altogether.

Now is the perfect time to review your budget, goals, and season packages. Remember, there are plenty of options out there!

Ticketnology offers ticket management that aligns with your company’s unique needs. Book your consultation to get started.