The New Touring Economy

Tour trends in 2026 are changing corporate ticket strategy. Learn how companies can manage inventory, control costs, and maximize ROI from live events.
The NHL’s “Cap Space” Trick Everyone Pretends Not to Notice

How NHL teams maximize cap space — and what companies can learn about managing ticket inventory, reducing waste, and getting more ROI from corporate hospitality.
March Madness Ticket Strategy: How Companies Maximize ROI During High-Demand Events

Learn how companies plan, allocate, and track March Madness tickets to maximize ROI with smart inventory strategy, real-time tracking, and corporate ticket management.
The Players Championship: Maximize ROI with Premium Corporate Golf Tickets

Maximize ROI and client engagement with premium golf event tickets using Ticket Booth for seamless distribution and strategic management.
MLB Opening Day: 30-Day Corporate Ticket Strategy Guide

Prepare your corporate ticket strategy 30 days before MLB Opening Day. Learn how to allocate smarter, maximize ROI, and streamline distribution with Ticket Booth.
The Calm Before the Storm in Baseball’s Next Labor Fight

As MLB approaches its next collective bargaining agreement, questions around competitive balance, payroll disparity, transparency, and trust are shaping what could be a defining labor negotiation for baseball’s future.
March Madness Looks Like Chaos. It’s Actually a Masterclass in Organization.

March Madness looks chaotic, but it’s one of the most organized events in sports. Discover what businesses can learn about event organization, ticket management, and creating seamless experiences.
Why the World Baseball Classic Still Doesn’t Feel Like the World Cup

Why doesn’t the World Baseball Classic feel like the World Cup? Timing, star participation, and fan experience explain the gap — and how baseball could close it.
The Messi Effect: How Sports Superstars Drive Ticket Demand & ROI

How Lionel Messi transformed MLS ticket demand—and what it teaches organizations about managing high-demand events, visibility, and ROI when superstar power reshapes live experiences.
Why the Boldest Companies Find Value Where Others Don’t

Stop treating corporate tickets as perks. Learn how the boldest companies use strategic event management and data to drive ROI and strengthen business relationships.
